Subtly, this Aldi advertising brings the most important content to the forefront and minimize distractions for the user. Nowadays, it is generally accepted that if an advert has too much content, the viewer of this advert will be confused about where to look and the message of the campaign will never reach their objectives being in consequence, disastrous and unsuccessful. In terms of focus the attention, a great minimalist design reaches the attention clearly and focuses the viewer mind onto the content. This advert is very good for be located into press media. The simplicity of the product’s imagery grabs the attention and makes the viewer read what the copy says below. It is just perfect for press.
The mix of a white-and-strong colour design used for this ad, for instance, is used to arouse the user’s attention. The colour itself has the utility of stand out. White space is practically synonymous with minimalism.