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lunes, 2 de agosto de 2010

Minimalist design

(Aldi's advertising)

Subtly, this Aldi advertising brings the most important content to the forefront and minimize distractions for the user. Nowadays, it is generally accepted that if an advert has too much content, the viewer of this advert will be confused about where to look and the message of the campaign will never reach their objectives being in consequence, disastrous and unsuccessful. In terms of focus the attention, a great minimalist design reaches the attention clearly and focuses the viewer mind onto the content. This advert is very good for be located into press media. The simplicity of the product’s imagery grabs the attention and makes the viewer read what the copy says below. It is just perfect for press.


The mix of a white-and-strong colour design used for this ad, for instance, is used to arouse the user’s attention. The colour itself has the utility of stand out. White space is practically synonymous with minimalism.

domingo, 1 de agosto de 2010

jueves, 29 de julio de 2010

29/07/10 UK Supermarket Chains

List of current UK supermarket chains
(Reference : Wikipedia)

Supermarket Information
ASCO New UK supermarket, opened first branch october 2009
Aldi German owned no frills supermarket.
Asda American owned, by Wal-Mart.
Booths
Budgens
Centra Irish chain with supermarkets in Northern Ireland.
Co-op,* and 'The co-operative' A brand used by over 30 retail co-operatives, including:
Costco This is a warehouse club and predominantly a wholesaler, but 30% of UK sales are to individuals.
Costcutter A symbol group and a convenience store.
Dunnes Stores Cork-based company with stores in the UK, concentrated in Ireland.
Eurospar Introduced in 2009 in the UK.
Farmfoods Scottish based frozen food specialist.
Filco Foods Welsh Based supermarket founded in Llantwit Major in 1956.
Happy Shopper Value branded foods and goods.
Heron Foods A frozen food specialist.
Iceland (supermarket) Indirectly controlled by Baugur Group of Iceland.
Lidl German owned no frills supermarket.
Londis A symbol group and a convenience store.
Mace
Makro Wholesaler for businesses and has a large non-food section.
Marks and Spencer UK's largest clothing retailer.
Mills Group Convenience store.
Morrisons
Netto A Danish owned no frills supermarket.
Nisa-Today's A retailers' co-operative and a symbol group.
One Stop Owned by Tesco.
Prestige Food and Drink Superstores as well as 'Local' and 'Central' sites.
Premier Stores A Booker Cash & Carry plc symbol group and convenience store.
Sainsbury's Superstores as well as 'Local' and 'Central' sites.
Shoprite (Isle of Man)
Somerfield Purchase agreed by the Co-operative Group on 16 July, 2008 for £1.56 b[3].
SuperValu Irish chain with supermarkets in Northern Ireland.
SPAR A symbol group.
Tesco Including 'Extra', 'Superstores', 'Metro', 'Express' and 'Homeplus' outlets. Also the UK's largest non-food retailer.
Waitrose Part of the John Lewis partnership.
Whole Foods Market An organic supermarket with one store in London, plus owns several Fresh & Wild stores in the South-East.

miércoles, 28 de julio de 2010

domingo, 25 de julio de 2010

25/07/10 Target Audience

In marketing and advertising, a target audience, or target group is the primary group of people that something, usually an advertising campaign, is aimed at appealing to. A target audience can be people of a certain age group, gender, marital status, etc. (ex: teenagers, females, single people, etc.) A certain combination, like men from twenty to thirty is often a target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market(s) to market a product or service to is one of the most important stages involved with market research. Without knowing the target audience, a company's advertising and the selling efforts can become difficult and very expensive.

Reference: Wikipedia

jueves, 22 de julio de 2010

22/07/10 Aldi's World

The Aldi brand around the Europe:

Geographic distribution
(Reference: Wikipedia)

A map of the countries in Europe where Aldi operates, red: Aldi Süd, dark blue: Aldi Nord.

Country Name Aldi group Since Outlets
Germany Germany Aldi Nord 1946 2,400
Aldi Süd 1946 1,720 [4]
Australia Australia Aldi Süd 2001 200 [5]
Austria Austria Hofer Süd 1968 410 [4]
Belgium Belgium Aldi Nord 1973 380
Denmark Denmark Aldi Nord 1977 244
France France Aldi Nord 1988 680
Greece Greece Aldi Süd 2008 25 [6]
Hungary Hungary Aldi Süd 2008 50 [7]
Republic of Ireland Ireland Aldi Süd 1998 70
Luxembourg Luxembourg Aldi Nord 1990 12
Netherlands Netherlands Aldi Nord 1975 406
Poland Poland Aldi Nord 2008 22
Portugal Portugal Aldi Nord 2006 13
Romania Romania [8] Aldi 2007
Slovenia Slovenia Hofer Süd 2005 40 [4]
Spain Spain Aldi Nord 2002 130
Switzerland Switzerland Aldi Suisse Süd 2005 100 [4]
United Kingdom United Kingdom Aldi Süd 1989 396 [9][10]
United States USA Aldi Süd 1976 1000 [11]
total number of Aldi Nord stores 4,287
total number of Aldi Süd stores 3,923
total number of all Aldi stores 8,210

martes, 20 de julio de 2010

20/07/10 Aldi's Competitors

In the Poster Session, four students of PR have told how to improve Aldi Stores. Also, they have discussed and analyzed the discounter supermarket competitors.




Strenghts - 1. Cheap, Quality German Products.
2. Known for good quality.
3. Cheap a large range of products.
4. Good offers and products from different countries.

Weaknesses - 1. Corporate ID-Chavy.
2. Internal Comms - Staff Knowledge.
3. Staff.
4. Not so much variety.


Strenghts - 1. Affordable.
2. Variety of products.
3. Affordable.
4. Good prices and variated products.

Weaknesses - 1. Quality or fresh food is not that good.
2. Bad internal comms.
3. Not many stores.
4. Less stroes than other supermarkets, smart prices it is not so good.


Strenghts - 1. Good Quality.
2. Large range of products available.
3. International. They have variety of products.
4. Try to be ecofriendly.

Weaknesses - 1. More expensive than other supermarkets.
2. Expensive.
3. Fresh vegetables go off quickly.
4. Not enough tills open - often have to que to pay.



Strenghts - 1. Various shop dispatched everywhere.
2. Good quality and fair trade products.
3. Ethical.
4. A good convinient store.

Weaknesses - 1. Variety of products.
2. Expensive than other supermarkets and little shelves.
3. Corporate identity seems a bit cheap but it is not that bad.
4. Expensive and bad range of products since converted from Spar.


How to improve Aldi Stores:

1. Better services to customers and better quality products.
2. Aldi have to improve quality in order to be as Tesco prices and it will improve the idea people's have of this brand.
3. Try to market it as shighty less cheap! :)
4. Improve the brand image by going green and organic.